What Does "The Business Case For" Really Mean?

I have an automatic, negative reaction to the phrase “the business case for” + any equity-related issue. This particular reaction recently came up for me as I was reading a business journal for work. As a social researcher, I wanted to know what the business world had to say about equity issues and how to approach them, as that world is highly influential in my subset of academia which is very chatty about equity these days. I should have expected a “business case for” equity mindset to be prevalent throughout the read but hope, as usual, led me to disappointment. Page four featured a letter from the CEO titled, “Diversity: the Business Case and Beyond” and page 28 began an article on how “empowering young women” can be used as a strategy for attracting new clients.

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